Hayley Hickmott-Maurice is the founder of Head & Heart Messaging, a Kent-based copywriting and content strategy business. She wholeheartedly champions writing and marketing with strategy and soul.

Hayley works with directors, founders and senior leaders at health, wellness, social impact and care organisations, helping them find words that are both deeply researched and genuinely theirs. This is copy that holds its own on strategy while never losing its warmth or personality.

Website copy, email campaigns, blogs and LinkedIn content all start with the person first: who's really reading this, and what do they need to feel to trust you? Hayley pairs that audience-first thinking with solid grounding in ASA and CAP compliance so clients get copy that's human, persuasive, and safe to publish with confidence.

A decade in teaching and six years in senior leadership shape the way Hayley works with every client. A natural understanding of shifting priorities, relationships and clear communication runs through everything she does. She takes on a small number of clients at a time by design, treating each one as a unique individual rather than a project, and values real client voices and testimonials above statistics every time.

Alongside her client work, Hayley runs Copy That Cares, a small-group workshop helping health and wellness teams write with warmth and confidence while staying compliant, and offers the Language Library as a free resource for anyone finding the right words on their own.

At the heart of it all, Hayley wants organisations to feel confident and comfortable in their own marketing, without ever having to choose between strategy and soul.